These aren’t simply words. They’re a challenge.
One that requires action. Because legends like ours
weren’t written. They were forged. On the dirt, mud and
asphalt of America’s roads. In the heat of battle. Under
the pressure of competition. On the salt at Bonneville.
Since 1901.
These were the legends forged by America’s first
motorcycle company. So the next time you see those
words, don’t just read them. Live them.
BE LEGENDARY
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